NewCold at the National Protein & Food Distributors Association’s Convention & Showcase

Last week, from January 24th through January 27th, our Business Development team in the US represented NewCold at the National Protein & Food Distributors Association’s Convention & Showcase in Atlanta.

NewCold has recently joined the membership of NPFDA. The 2022 Protein Suppliers Showcase was a great chance to meet current and present to the prospective customers within the protein industry. The event, even with a 30% drop in the number of attendees this year, resulted in successful follow-up meetings with partners and prospects. Robert Conrad and his team made the company booth stand out with an inflatable chicken pool toy, giveaways and sponsored water bottles.

During the two days of the event, there was also a silent auction to raise funds for the NPFDA internal scholarship fund. NewCold team brought two baseballs signed by ‘The Braves’, the professional team based in Atlanta. Both were sold and the inflatable chicken was donated.

Get a closer impression by viewing the photos below!