Official Presentation of the Dutch Bobsleigh and Skeleton Team

On Saturday, 11 September 2021, NewCold, as the main sponsor of the Dutch National Bobsleigh & Skeleton Federation (BSBN), co-hosted the Official Presentation of the Dutch Bobsleigh and Skeleton Team for the season 2021-2022. The event at Hotel Papendal in Arnhem was a unique chance to meet the athletes of Team NewCold and see the […]

NewCold at Chicago World Business Reception

On August 25, NewCold was invited to attend and participate in Chicago World Business’s “Celebrating Chicago’s Business Milestones and Successes” rooftop reception in Chicago.

Chicago World Business is the economic development group for the City of Chicago and the event was hosted by Chicago Mayor Lori Lightfoot as well as Chicago Economic Development CEO and City of Chicago Chief Marketing Officer Michael Fassnacht.

New and fast-growing Chicago companies were invited to network and celebrate an exciting year. NewCold was invited on the basis of our commitment to opening our new North American regional headquarters in the city this year.

North American Business Development Managers Rick Bake and Nick Santoro represented Jonas Swarttouw and our new NewCold regional office in their native city and were able to meet Chicago’s civic and business leaders and have thought-provoking discussions with other companies calling Chicago home and finding success in the midwestern United States and beyond, including several potential new customers for the years to come.

Please find below some nice pictures of the event.


From left to rigth: Nick Santoro, Chicago Mayor Lori Lightfoot, and Rick Bade

From left to rigth: Nick Santoro, Chicago Mayor Lori Lightfoot, and Rick Bade


Chicago World Business Event

NewCold Italy at Tutto Food Exhibition | 22 – 26 October 2021 | Milan

NewCold Italy will be present at the TuttoFood Exhibition in Milan from 22 to 26 October 2021.

We would like to welcome you in our stand and discuss how NewCold can service you. Our experienced team will be there to inform you on our fully automated cold storage possibilities in our warehouse in Borgorose and future warehouse near Piacenza.

Dates & times:

22-26 October 2021 | 9.30 am – 6.30 pm


Fiera Milano: how to get there: Click here.

NewCold’s stand can be found in Pav 10P – Stand A51 A53.


Contact us for a free ticket. Send an email to: [email protected].

Like to get in touch with us?

Contact Roberto Alessio or Luca Quaresima.

Visit NewCold at Tuttofood

NewCold contributres to the UK’s transition to zero emission road freight

NewCold is delighted to be selected as a partner for a feasibility study that will design a future trial of hydrogen fuel cell trucks and refuelling infrastructure in Scotland – supporting the UK’s transition to zero emission road freight.

The feasibility study, named the Scottish Hydrogen Freight Trial, is part of a £20 million investment by the UK Department for Transport and delivered by Innovate UK. It aims to identify early adopters who have a desire to decarbonise their heavy transport. The findings will inform future vehicle and infrastructure requirements.

The results of the study will be shared with Department for Transport and Transport Scotland in a formal study report, with a view to seeing this zero-emission technology demonstrated on UK roads in the near future.

NewCold is proud to be working towards a more sustainable future and excited to play such a key role in re-envisioning the future of road transport. Find out more about New Cold’s sustainability agenda.

Great progress at construction site in Piacenza, Italy

It’s with pleasure that we can share some new pictures of the progress on our construction site near Piacenza, Italy.

The site expects to see the first pallets arriving in Q2 2022.

Our entrance in the Italian market has started with the acquisition of Pacaro in Borgorose, 75 km north east of Rome, now being a part of the NewCold Group. The Pacaro site has 25,000 Euro-pallet locations and the operation includes an automated cold store.

The Piacenza operation will be the first newly built site in Italy for NewCold. There are already advanced plans for a second site near Rome. The geographical shape of Italy makes it necessary to serve our customers from two locations.

The site in Piacenza is of a typical NewCold standard design and will store up to 73,200 Euro-pallets handled by 8 automatic stacker cranes. It is NewCold’s firm believe that automated cold storage is the only way forward to deal with the challenges of a modern supply chain. Next to the cold store, a solar energy park will be developed to supply up to 80% of our future energy needs. Our company believes that the efficient usage of natural resources together with healthy local community and employee relations are the key elements leading to outstanding financial results and business prosperity.

NewCold announces new global leadership team and structure

NewCold today is pleased to announce changes to its leadership and organization structure as it continues its transformation into a faster, leaner and more agile company poised for global growth. The changes are designed to further strengthen the execution of the company’s strategy in regional markets.  The new, simpler management structure will provide greater clarity on responsi­bilities, and new reporting lines will strengthen leadership accounta­bility and long-term stewardship.

“NewCold prides itself on its disciplined execution, deep industry expertise and its entrepreneurial mindset.  These important changes ensure that NewCold is future-fit, helping us to unlock our full potential and successfully manage rapid growth across our global footprint. Our leadership team is purpose-built for collaboration and poised to take NewCold to another level and set standards to which others aspire,” NewCold Chairman and Founder Mr Hage said.

Leadership appointments:

The organizational changes will see NewCold’s operations, by regions or countries, led by management teams, replacing the traditional role of a Managing Director.  The newly created roles, all based in the European headquarters, report to Bram Hage, Chairman and Founder of NewCold.

Abhy Maharaj has been appointed Executive VP Business and Growth.  He will be responsible for strategy and investment capital, customer and business development and people and brand. Previously he was Global Chief Commercial Officer & Chief Operating Officer and based in Australia.

Hans Otto has been appointed Executive VP Development.  He will be responsible for greenfield development program management, engineering and industrial design. Previously he was VP Developments and Legal.

Frank Huckschlag has been appointed Executive VP Global Operations.  He will be responsible for operations continuous improvement, and supply chain strategy.  Previously Frank was the Managing Director for Europe.

Jos van Rijswijk has been named Executive VP Group Finance.  He will be responsible for accounting, treasury, tax, business performance reporting and finance CoE.

David Sanders has been appointed Executive VP Group Legal and Governance.  New to the company, following a distinguished corporate legal career, he will be responsible for external counsel, legal advice and governance. Previously he was head of Legal Affairs at Strukton Civiel.

The newly created role of Executive VP Technology and Innovation is subject to an appointment.  The role will be responsible for NewCold’s proprietary software and automation technology, security, IT infrastructure, technology and innovation. An announcement will be made in due course.

Mr Hage said: “This is a formidable team of leaders that bring with them a strong track record of success.  Together they will drive our performance and help deliver our growth ambitions. Today’s announcement reinforces our commitment to invest in our business and address the many evolving opportunities in the region, whilst also supporting NewCold’s overall transformational organizational plan to better serve our fast-moving and growing markets with increased speed and capabilities.”



Read the article in the Financial Review

It’s great to see Newcold’s expansion in Australia is making headlines in the Australian Financial Review, title ‘Melbourne cold storage depot to dwarf rivals’.

Bram Hage, founder and CEO of NewCold said: “This is a great day for NewCold and the cold storage industry in Australia. It is very pleasing to see our continued investment and growth in Australia as we seek to build a long-term strategic relationship with Simplot.”

Read the full article here:

Melbourne cold storage depot to dwarf rivals – Financial Review 6_30_2021

NewCold invests $160 million to expand cold store facility in Victoria, Australia, and announces new partnership with Simplot

Next generation cold storage facility set to be Australia’s largest


Melbourne, Australia—June 28, 2021—Pioneering Netherlands-based cold chain logistics company, NewCold, is pleased to announce that it has signed Simplot Australia as new customers and is investing a further $160 million in its Victorian state-of-the art facility, bringing its total investment in Victoria to $460 million.

NewCold will more than double the size of its Melbourne 2 facility, providing customers with a powerhouse of advanced features and a seamless experience. At 43 metres high, the site will expand from 115,000 pallet positions to 225,000, an increase of 110,000 pallets. The extension will include 30,000 for ambient/chilled and 85,000 pallet positions for frozen goods.

It will be a one stop shop facility with ambient, chilled and frozen capabilities, setting new service standards. One of the largest automated high bays in the world, the site also includes a container park.

The expanded facility is scheduled to be operational in 2022. Simplot will transition all of its frozen products in 2023.

NewCold has a strong reputation in Europe and the United Kingdom and is currently expanding its footprint in North America; and building its presence in Asia Pacific.

Simplot Australia Managing Director, Graham Dugdale, said: “Simplot is excited to be partnering with NewCold on our future Victorian frozen warehouse solution. We were attracted to Newcold’s fully automated AS/RS high bay solution, world-class systems, energy efficiency, and productivity, which stand above conventional cold storage solutions. The new facility will ensure Simplot can continue to efficiently deliver the products that Australia’s leading retail and foodservice customers depend on and ultimately provide an improved customer experience.”

Bram Hage, Founder and CEO of NewCold said: “This is a great day for NewCold and the cold storage industry in Australia. It is very pleasing to see our continued investment and growth in Australia as we seek to build a long-term strategic relationship with Simplot. Our robust global pipeline includes the delivery of at least six new capital projects, as we continue to develop multiple large-scale automated facilities across Europe, Australia and North America. This momentum confirms a very positive future for customers and an innovation boost for the industry.  As we continue to expand our global presence, we support local communities in efforts to foster economic growth and create high-quality employment opportunities.”

Abhy Maharaj, Executive VP, NewCold Business & Growth said: “Collaborating with respected partners like Simplot drives our success, as we share an ambition to transform the industry and reimagine the global food supply chain. We have invested and grown our regional head-office in Melbourne who will be leading the expansion development in close cooperation with our partners and stakeholders in Australia and Europe. We are confident that Oceania will continue to be an opportunity-rich region with at least another three new large-scale sites planned for development in the near future.”

The Melbourne cold storage facility will use state-of-the-art technology including automated storage and retrieval systems (ASRS) to automatically move and store products in the high-bay warehouse. The equipment and operators will be directed by NewCold’s proprietary advanced software systems, while products are kept in optimal conditions. This advanced cold chain solution ensures that processes are sustainable, traceable, fully integrated with the processes of NewCold’s customers, and always at the very forefront of technological developments.

Mobilisation and construction activities started at the end of May 2021.


NewCold will expand its Melbourne 2 warehouse to 100,000 square metres.

NewCold will expand its Melbourne 2 warehouse to 100,000 square metres.

NewCold Named to Food Logistics’ 2021 Top Green Providers List

Breda, the Netherlands – 22 June, 2021 — Food Logistics, the only publication exclusively dedicated to covering the movement of product through the global cold food supply chain, has named NewCold to the 2021 Top Green Providers list.

Food Logistics’ annual Top Green Providers recognizes companies whose products, services or exemplary leadership is enhancing sustainability within the cold food and beverage industry. The editorial staff evaluates a company’s participation in such programs as the EPA’s SmartWay and other recognized sustainability programs; facilities that are LEED-certified and/or feature solar panels, LED lighting and other energy saving installations and retrofits; and other means of producing measurable reductions in GHG emissions, to name a few.

“When the pandemic hit, I thought for sure that sustainability would be pushed to the wayside. But, in fact, the complete opposite happened. And, I couldn’t be more appreciative of the supply chain industry’s efforts in making sustainability top of mind in every aspect of their organization despite the many supply chain disruptions they continue to face,” says Marina Mayer, Editor-in-Chief of Food Logistics and Supply & Demand Chain Executive. “Sustainability is the key to success, and the recipients of this year’s award prove that when sustainability matters to them, they will continue do great things and make a difference in the industry.”

Recipients of this year’s award will be profiled in the June 2021 print issue. Go to to view the full list of all 2021 Top Green Providers.

NewCold Green Provider 2021

NewCold in Top 250 Scaleups

Lustrum Edition: Five Years of Top 250 Scaleups Despite the COVID19-pandemic, scaleups are still an engine of job creation

This year again NewCold has been chosen in the Dutch Top 250 Scaleups.  To be included in the Top 250 Scaleups, companies must achieve an average annual growth of at least 20% in FTE and/or turnover between December 2017 to December 2020. At the same time, they must be at least 10 FTE in size and/or have a turnover of at least 5 million euros at the start of the measurement period. All companies in the Top 250 Scaleups are registered in the Netherlands and have their headquarters in the country. The Top 10 will be announced soon. We will keep you posted.

Top 250 Scaleups show that most fast-growing companies are located in sectors at the intersection of digitalisation, services and marketing & media. The fifth edition of Top 250 Scaleups is presented on 1st of June and is an initiative of Erasmus Centre for Entrepreneurship and nlgroeit. North Holland leads the list with 90 companies, followed by the provinces of North Brabant (51) and South Holland (42). Of all the Top 250 Scaleups, only 5% has a female founder, a further decrease compared to the previous edition.

This lustrum edition shows that fast-growing companies are benefiting from accelerated changes in customer demand and relationships, especially in the field of digitalisation as innovative revenue models were already implemented before the corona pandemic. Prof. dr. Justin Jansen, Professor of Entrepreneurship and Academic Director of Erasmus Centre for Entrepreneurship: “These companies are progressive in developing new solutions and also able to manage the high-growth of their organisation. They do this by continuously improving, accelerating and adapting the organisation to future challenges.”

Number 1 fast-growing company in the Netherlands

In autumn, Erasmus Centre for Entrepreneurship and nlgroeit will present the Top 10. During this occasion, the Number 1 fast-growing company in the Netherlands and winner of the Golden Grower Award will be announced. Last year, this honour went to The food delivery company created 4,703 new jobs (in FTE) and thus grew the fastest in the 2020 edition. The 250 companies from the previous edition grew by more than 30,000 FTE overall.


Top 250 Scaleups in the COVID19-pandemic

While vulnerable to crises, scaleups can also be the quickest to recover from recessions and act as an engine for economic recovery. ”The 250 innovative companies represented in this report are the perfect examples of scaleups as an engine for economic recovery. In total, these scaleups have

created about as many new jobs as the Top 250 Scaleups before the pandemic,” said Martin Luxemburg, director of the Erasmus Centre for Entrepreneurship.

Growth capacity

Nlgroeit, an initiative of the Dutch Ministry of Economic Affairs and Climate, Chamber of Commerce, NLevator and NL2025, is a multi-year programme that aims to increase the growth capacity of small and medium-sized enterprises.

Read more here.