Jonas Swarttouw Panelist in Select USA Investment Summit | 8 June, 2021

Jonas Swarttouw

Jonas Swarttouw

On 8 June Jonas Swarttouw, VP Customer & Business Development – North America, will be a panelist in the webinar ‘Supply Chain Resilience in America’ being part of the Select USA Investment Summit, organized from 7 – 11 June 2021.

This webinar will provide recommendations and utilize current day examples of supply chains adapting. The discussion will feature representatives of international companies that have successfully adapted their supply chains due to the ever-changing economic landscape.

Interested to participate? Please register via the website of SelectUSA.

Construction On Track of NewCold Piacenza

In response to continued demand from NewCold’s customers, we have started the construction of a new deepfreeze facility near Piacenza, situated in the north of Italy. The site expects to see the first pallets arriving in Q2 2022. “This is a prime example of one of our business rules”, Bram Hage says, “we follow our customers!”.

Our entrance in the Italian market has started with the acquisition of Pacaro in Borgorose, 75 km north east of Rome, now being a part of the NewCold Group. The Pacaro site has 25,000 Euro-pallet locations and the operation includes an automated cold store.

The Piacenza operation will be the first newly built site in Italy for NewCold. There are already advanced plans for a second site near Rome. The geographical shape of Italy makes it necessary to serve our customers from two locations.

The site in Piacenza is of a typical NewCold standard design and will store up to 73,200 Euro-pallets handled by 8 automatic stacker cranes. It is NewCold’s firm believe that automated cold storage is the only way forward to deal with the challenges of a modern supply chain. Next to the cold store, a solar energy park will be developed to supply up to 80% of our future energy needs. Our company believes that the efficient usage of natural resources together with healthy local community and employee relations are the key elements leading to outstanding financial results and business prosperity.

We are looking for talented professionals for this new coldstore! Read more on our Careers page.

NewCold and the Dutch Sliding Federation Collaboration 

NewCold is proud sponsor of the Dutch Sliding Federation. You might wonder which sliding disciplines are under this collaboration?

Below you’ll find a breakdown of all the sliding disciplines. Enjoy!


Skeleton is a winter sliding sport in which a person rides a small sled, known as a skeleton bobsled (or -sleigh), down a frozen track while lying face down and head-first . The sport and the sled may have been named from the bony appearance of the sled.

Kimberley Bos

Kimberley Bos


Bobsledding, also called bobsleighing, the sport of sliding down an ice-covered natural or artificial incline on a four-runner sled, called a bobsled, bobsleigh, or bob, that carries either two or four persons. 1 Pilot in both disciplines who drives the sled down the track. The other athletes in the sled are known as breakman/pusher who are responsible for the first acceleration during a slide.

The 4-men bobsleigh


As the name suggests, there is one athlete per bobsled, and it’s all on them to run, push, steer and brake their way down the winding ice track. This modern twist on a classic sport first appeared at the Winter Youth Olympics at Lillehammer 2016.

Karlien Sleper in the monobob


A luge is a small one- or two-person sled on which one sleds supine and feet-first. A luger steers by using the calf muscles to flex the sled’s runners or by exerting opposite shoulder pressure to the seat.

Daria Orbatov

Further explained

The difference between all the other named sports and luge is that they have different federations. Skeleton and Bobsleigh being part of the International Bobsleigh & Skeleton Federation(IBSF). Luge on the other hand is under the International Luge Federation (FIL). We will keep you informed about all the must know facts and stories of all the athletes and their developments.

A journey towards the 2022 Olympics in Beijing has officially started. One of which NewCold is now part of as well!


Stay tuned for more…….



6 March | Frozen Food Day

NewCold realizes its responsbility in the cold chain to supply – in the best way we can – frozen food from producer to consumer. Food safety is the most important motivator for us to do our job. All our innovations and automation take food safety to a higher level. In honor of the frozen food day, proclaimed by the US President Ronald Reagan in 1984, find below the original Proclamation of the president.

“The United States is blessed with an impressive array of agricultural products that make our food production and distribution system the envy of the world. One significant aspect of that system is the frozen food industry, which in March 1984 celebrates its fifty-fourth year of service to the people of America and the world.

Throughout history, one of the primary goals of human effort has been the production of food. The farm-to-city migration created a great demand for food supplies in dense population centers in which such supplies could not be grown. The frozen food industry has made great strides in recent decades to respond to consumer needs.

The international frozen food industry started in the United States. Frozen vegetables, fruit, meat, and fish were first packaged and offered to consumers in 1930, contributing greatly to the convenience of life and freeing consumers permanently from the cycle of limited seasonal availability of many foods.

NewCold Automation

Between 1935 and 1940, frozen foods became available to the public on a large scale. During World War II, ration point values posted in stores and carried in newspapers focused public attention on frozen food. Frozen food became a part of the space age when Apollo XII astronauts took frozen meals on board. Seventy-two frozen food items were stored on the Skylab for a five hundred-day supply of meals for the crew.

The American frozen food industry, in close cooperation with producers, has continued research and development for the purpose of seeking better ways to bring the nutrition, quality, and taste of American agricultural products to consumers.

In recognition of the significant contribution which the frozen food industry has made to the nutritional well-being of the American people, the Congress, by Senate Joint Resolution 193, has designated March 6, 1984, as “Frozen Food Day” and authorized and requested the President to issue a proclamation upon this occasion.

Now, Therefore, I, Ronald Reagan, President of the United States of America, do hereby proclaim March 6, 1984, as Frozen Food Day, and I call upon the American people to observe such day with appropriate ceremonies and activities.

In Witness Whereof, I have hereunto set my hand this sixth day of March, in the year of our Lord nineteen hundred and eighty-four, and of the Independence of the United States of America the two hundred and eighth.”

Ronald Reagan

NewCold Frozen Food

NewCold Rheine at the ‘Ausbildungsmesse Rheine 2021’

Exhibitor at the 2021 Apprenticeship Fair

This year again, NewCold Rheine will be present at the Apprenticeship Fair, organized by the EWG Rheine, on the 10th and 11th of June, 2021.

The organization explains: “Competent and motivated people live and work in Rheine. The unemployment rate in the district of the Rheine employment agency is well below the NRW national average.

Securing and creating jobs at the Rheine business location is a central concern of the EWG. Various initiatives ensure networking between schools and companies as well as young specialists and managers.

The school location Rheine forms the basis for the good education especially of the young people from the Rhineland and thus represents the largest school offer in the Steinfurt district. In addition, Rheine, with a location of the EU / FH, offers attractive training in innovative Bachelor and Master courses in the field of health and economics and technology.”

Like last year NewCold will be present with a nice stand where all visitors can get more information on our business and cool jobs. Don’t hesitate to pay us a visit!


Apprentice Fair Rheine

NewCold Germany Member of EWG Rheine – Standort der guten Arbeitgeber

NewCold Rheine is pleased to announce that it has become of member of  EWG Rheine, the Rheine Economic Development Corporation.

It’s the first address for investors and companies in Rheine. As an ambassador of the city, the EWG Rheine shares and promotes the qualities of the business location. They support companies in their establishment, settlement and further development. They promote the development of the location and the Rheine brand with numerous projects and offers.

NewCold is glad to join and looks forward to recruit talented professional in the region via this platform.

Watch the video!

Enjoy the video (in German) and check out NewCold Rheine at 01:29 minutes:




NewCold Grows Global Cold Chain Network in Sweden

NewCold takes over operation of warehouse to upgrade facility with state-of-the-art automation and software

Pioneering Netherlands-based cold chain logistics company, NewCold, has added a cold store operation in Bjuv, near Helsingborg, Sweden to its growing international network.

The 76,000 pallets, 38 meter high facility currently has Findus as its cornerstone customer.  Findus is owned by Nomad Foods (NYSE: NOMD), one of Europe’s leading frozen food companies.  The company’s brand portfolio also includes Birds Eye, Iglo, Aunt Bessie’s and Goodfella’s.

NewCold acquired the operating business at the facility from the Kloosterboer group, including all employee arrangements and third-party contracts, and entered a long-term lease on the property from the owner of the cold store, Centur AB.

Stephane Pluenet, Executive Director Automation Kloosterboer, said that the company decided to focus on the development and management of its own assets in Western Europe. The Nordics are not a key development market in the overall company strategy which led to the logical step to sell Kloosterboer Sweden to NewCold.

Erik Selin, CEO and Founder of Balder, which together with PEAB owns the site through the joint venture Centur AB, said: “We have been pleased to facilitate this upgrade of the cold store. It is always our objective to provide facilities that maximize the benefit of our tenants, and our role in chairing this project and opening up for an operator with state-of-the-art logistical handling systems.”

Bram Hage, Founder Executive Officer NewCold

Bram Hage, Founder Executive Officer NewCold

Bram Hage, Founder and CEO of NewCold said: “We work with Nomad Foods in the United Kingdom and Germany, so this arrangement sees us expanding our relationship with Nomad Foods into Sweden, as well as other valued customers.”

“The facility in Bjuv is our first in this region. Our goal is to modernise the multi-customer facility, grow the customer base, fill the cold store to its capacity and provide the highest quality service levels and efficiencies,” he said.

NewCold’s global growth pipeline includes the delivery of at least six new capital projects, as it continues to develop multiple large-scale automated facilities across Europe, Australia and North America. This momentum confirms a very positive future for its customers and an innovation boost for the industry.





Bjuv, Helsingborg, on the map

NewCold Sponsors BFFF Frozen Food Report 2021

The British Frozen Food Federation (BFFF) recently published  the Frozen Food Report 2021.

In the 10 years since they produced the first report the frozen food market has experienced impressive growth, improved quality perception and faced some of its greatest challenges. An internesting read for understanding the UK frozen food market.

And our suggestion, read the interview with Jon Miles, NewCold’s UK Country Manager, on pages 36-37.


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NewCold Welcomes Pacaro Italy to the NewCold Group

NewCold continues to transform the cold store industry with significant strategic investment

NewCold has signed an agreement to acquire Pacaro Srl and Pacaro Logistica Srl. This is the first strategic acquisition for our company in Italy. The Pacaro facilities in the center of Italy, near Rome, complement NewCold’s facilities to be built near Milan in the north to strengthen its Italian footprint.

Bram Hage, Founder and Chief Executive Officer of NewCold said: “Pacaro has an impressive reputation and offered a very attractive investment opportunity. The acquisition is consistent with our growth strategy in the region. Together, both companies bring deep experience and capability to the industry. This opportunity will enhance our ability to serve current and new customers while strengthening our global network.”

Roberto Alessio, Founder and Chief Executive Officer of Pacaro said: “I am delighted that our company joins the NewCold family to share its global advanced logistic network with our Italian customers. Since 1984 Pacaro has been the Italian leader of temperature-controlled logistics with highly innovative storage systems. We have a very proud history and today we are pleased to entrust our legacy to NewCold, knowing that this acquisition will provide enhanced opportunities for our customers and employees.”

Following closing of this transaction, the combined NewCold network will feature over 815,000 pallet places of temperature-controlled capacity across nine facilities in six countries, with a global footprint that spans North America, Europe and Australia.

About Pacaro

Pacaro is a professionally managed, multi-generational family owned company established in 1984. The company is very experienced in the management of cold chain processes with a legacy of reliability and long-standing, excellent relationships with customers.

The modern Pacaro cold store east of Rome is located on an area of ​​200,000 m2. The new development site, located south east of Rome, is located in the heart of the central Italian logistics hub, with more than 25,000 pallet places of frozen and fresh stock capacity.



Luca Quaresima of NewCold Awarded 2020 Global NextGen Award

We are happy to share today’s press release of the GCCA:

Today, Luca Quaresima, of NewCold Advanced Cold Logistics, was awarded the 2020 Global NextGen Award from the Global Cold Chain Alliance (GCCA). In the five years of the award’s history, Luca is the first recipient from Europe to be awarded this top honor. The Global NextGen Award recognizes outstanding young professionals in the world’s cold chain industry.

Luca Quaresima

“The Global NextGen Award celebrates the accomplishments of our industry’s rising stars and Luca is a great example of that,” said Brian Beazer, General Manager and CEO of WCS Logistics and the Chairman of the World Food Logistics Organization. “2020 showed us the need for individuals who lead, now more than ever. All of our nominees were in good company and have proven themselves to be great young leaders.”

Among other eligibility requirements for the award, finalists demonstrate excellence in their work; the potential to excel further in many facets within the industry; and insight into their organizations’ strategic values, direction, policies and ways of working.

Candidates for the 2020 GCCA Global NextGen Award were nominated by national refrigerated warehousing organizations to compete virtually for the global award. In addition to Quaresima, finalists included:
• Demi Hiriaki, from Iceland Cold Storage in Australia and winner of the 2019 Frank Vale Award
• Zeshan Hassan, from Congebec, Inc. in Canada, and winner of the 2020 Don Schlimme Future Leader Award
As part of the selection process, each nominee was interviewed and judged by a panel of industry leaders from around the world. Candidates were evaluated on their knowledge level of the industry, track record of excellence, communication skills and leadership skills. In addition, each candidate delivered a ten-minute presentation to the panel of judges virtually.

If you, or a representative from your company, would like to compete for the 2021 award, please visit GCCA’s website for more information.