Interesting article in Foreign Policy Magazine

Henne Schuwer, the Dutch ambassador to the United States, and Emily Haber, the German ambassador to the United States, are being interviewed in this issue. Haber and Schuwer emphasized in almost every discussion the things Europe and the United States had to gain from trans-Atlantic cooperation.

“What binds us here in Idaho is potatoes,” Schuwer said in his interview with the university television program. “We have a big potato industry, you have a big potato industry, but you know what, let’s see what we can do together.” (A Netherlands-based company, NewCold, just invested $90 million in a new cold storage warehouse in southern Idaho for agricultural products.)

You can find the article here: Foreign Policy Magazine

Great video of Opening Extended NewCold Cold Storage in Wakefield, UK

Watch the great video we made of the opening on the 12th of September 2018 of the second phase of NewCold’s cold storage in Wakefield, UK.

Opening Wakefield Phase 2

From left to right: Mark Slaughter, Director General for Investment at the Department for International Trade, Bram Hage, Founder/CEO NewCold, Jon Miles, Country Manager UK NewCold and Denise Jeffrey, Deputy Leader, Wakefield Council.

NewCold has unveiled its newly-completed deep frozen storage and distribution centre which, says the company, is now the largest of its kind in the UK.

At the grand opening in Wakefield, customers, dignitaries, staff and well-wishers gathered on the 16.5-acre site to mark the occasion and hear from NewCold’s Country Director, Jon Miles, regarding the impressive facts and figures surrounding the new storage and logistics facility. “Today see’s the culmination of 6 years dedicated work,” announced Jon Miles “and the opening of a food-handling facility which, in terms of size, performance, sustainability and low energy consumption, raises the bar to new heights – until now, not seen in the UK.”

The Wakefield plant will handle 3,000,000 pallets annually and with a total volume of over 4 million cubic metres, the giant deepfreeze has the capacity to store 143,000 pallets – at a constant, minus 23 degrees. 175 pallets come in and out every hour and just five minutes is required to unload NewCold’s bespoke-designed moving floor trailers.

Featuring some of the most advanced automated technology of its kind anywhere in the world, the NewCold plant is fully automated and minimal handling maintains product temperature, at all times. The operation is driven by Davanti software which has been improved year on year specifically to get optimum use of the automation. Furthermore, the dispatch bays are deep-frozen, whereby many conventional stores are chilled.

“Not only does the facility operate at around 50% of the energy consumed by conventional deep-frozen storage sites,” adds Jon” but also, given the proximity to the motorway network, 90% of NewCold’s delivery points can be reached and returned from within a driver’s shift. This improves customer service and keeps ‘food miles’ to an absolute minimum.”

NewCold’s founder and CEO Bram Hage commented on the ‘challenges’ met and overcome by the NewCold team during the development and growth of the Wakefield site and referenced similar greenfield projects undertaken by NewCold elsewhere in the world.

“This is the coming together of talented people, both from NewCold and our many supply partners and customers, to formulate a truly global consolidation of skills and recourses in the supply chain.” Also addressing those present, Mark Slaughter, Director General for Investment at the Department for International Trade, highlighted the importance of ongoing commercial partnerships between the UK, the Netherlands and the numerous other countries in which NewCold has established similar cold storage and logistics operations.

“I am delighted that the Department for International Trade, working in partnership with Wakefield Council, has been able to support NewCold to deliver a truly world class facility bringing over 200 highly valued jobs to the area. I know that the completion of this site is just the start for NewCold and our international economic department stands ready to help the company further expand their UK presence.” To complete the official opening ceremony, Denise Jeffrey, Deputy Leader of Wakefield Council and a long-term supporter of NewCold’s Wakefield venture, cut a ribbon suspended between two NewCold double-deck temperature-controlled trailers.

While overhead, NewCold Logistics advisor Tom Cassells treated the crowd to an aerobatic display and ‘fly-by’ in his single-seater, Cap 23 aerobatic plane.

“It was a fitting conclusion to a great afternoon”, concluded Jon Miles. “From the start, Denise Jeffrey and Wakefield Council have helped greatly, including 3 years ago with the introduction of many new recruits – 75% of whom, I’m pleased to say are still with us and remain part of our 200-strong team.” Jon went further to say that NewCold has so far committed around £100m on build cost alone, and their growth plans over the coming two years will see further investment, including the recruitment of an additional 70 personnel.

The NewCold logistics operation expands in line with their core business and so far, comprises 50 tractor units and 80 temperature-controlled trailers – many of which are high-volume double-deckers with auto-loading.

Proud of our Singelloop runners for charity Make-A-Wish

On the 7th of October 2018, our brave runners did the Singel Run in Breda. We had 2 colleagues s who did the half marathon and 7 colleagues ran 10 kilometers. With this team we were able to raise 2.210 euros for the charity fund Make-A-Wish. Great effort, NewCold-runners: Adnan Bektic, Charles van Vliet, Coen Lukaart, Justus Koster, Roger Vrencken, Ivo van Woerkom and former colleague Rob Vercammen, and Davanti-team!

Meet our Finance Intern Ties Giele

What are you majoring in and why? 
I am majoring in Business Economics at Avans University of Applied Sciences in Breda. I will start my senior year in September, 2018. Prior to studying Business Economics, I completed the freshman year of Mechanical Engineering, in which I also did an internship. I realized that I was more interested in finance than engineering. Therefore, I started looking for a major that suited me better, which turned out to be Business Economics.

Where did you intern at and for how long?
I did a finance internship at NewCold headquarters in Breda during my junior year of Business Economics. The internship lasted for 6 months and ran from September 2017 to January 2018.

What did you learn throughout your internship? 
I learned a lot during my internship at NewCold. I improved upon my Excel skills and learned how to work with an ERP system. I also got acquainted with business processes and visited a NewCold site in Wakefield, UK.

Furthermore, I assisted several colleagues within the finance department, which enabled me to experience different aspects of finance within NewCold. This is one of the reasons why my internship turned out great!

How did you experience working for NewCold?  
I was the first to intern at NewCold in Breda, so I needed to find some direction in the beginning. However, after a few weeks everyone at NewCold got to know me better and I received more complex assignments, which made this internship very challenging.

Overall, working for NewCold was a wonderful experience. I got to know a lot of people within the company and improved upon many skills. I am currently about to start my senior year of Business Economics, and I am excited to work in the finance department of NewCold headquarters for at least another six months!

NewCold runs for Make A Wish Charity

NewCold runs for Make A Wish

On Sunday October 7, 2018, the famous Breda running event will take place for the 33rd time. During this edition NewCold, together with Davanti, will raise funds for the charity organization Make-A-Wish. We will try to motivate as many employees as possible to get as many funds as possible for Make-A-Wish. We also invite our customers and partners to contribute to this sportive event for a good cause. You can choose 5, 10 km and the half marathon.

Make A Wish Foundation

Of the 1,200 children who get seriously ill, sometimes life-threatening, Make-A-Wish is already achieving 550 wishes per year. With you, as a valuable partner to our team, Make-A-Wish can achieve even more. We do not run for ourselves, but for all those children who can use the distraction of their illness. Will you help us?

Your logo on our tshirts

Place your logo on the tshirts of our runners. Only for € 300, countless visitors and other runners will see your logo. In the run-up to the event, we also ask a lot of attention for the run on our website and our social media and your name and website will be regularly mentioned. Do not hesitate, and claim a place for your logo via Trix van Veen, [email protected].

Join our team

Dear customers and partners, do you accept the challenge and would you like to contribute to fulfilling a dearest wish? Then we are looking for you! We offer you a unique running experience in the heart of Breda; from a registered entry to the unique Make-A-Wish Singelloop 2018 T-shirt. Sign up, click quickly on the “I want to participate” button and create your personal action page. The registration page can be found here: Log in. If you need any help, contact Trix van Veen.

NewCold sponsor of the Annual BFFF Luncheon

On 20 November 2018 the Annual BFFF (British Frozen Food Federation) Luncheon will be organized in London. NewCold is this year’s headlines sponsor. We would like to welcome you to this great networking event in the British food industry.

You can find more information on the website of BFFF: Annual Luncheon 2018.

NewCold to Open Fully Automated Cold Storage Facility in Burley Idaho

NewCold to Open Fully Automated Cold Storage Facility in Burley Idaho for Primary Tenant McCain Foods USA, Inc.

Burley, Idaho 11 July 2018 – Earlier today, NewCold, the deep-frozen storage and logistics specialist based in The Netherlands, announced it will open its second fully mechanized facility in the USA in the Spring of 2019. Located in Burley, Idaho the state-of-the-art freezer facility is a joint design effort and construction built by NewCold and Fisher Construction Group of Burlington (WA). Once open, NewCold will be one of the largest frozen storage facilities of its kind in the USA, bringing an estimated 75 jobs to the area.   

“It’s great to welcome NewCold to the Idaho business community and ‘top off’ their state-of-the-art cold storage facility in Burley,” said Governor C.L. “Butch” Otter. “It provides us with a chance to celebrate innovation and collaboration that begins with NewCold’s tremendous investment in Idaho’s food-processing supply chain. It figures to add significant value and opportunity to Idaho’s world-class food processors in a competitive global marketplace.”The 180,000 square foot, fully automated building will serve the logistics needs in the Northwestern US region for McCain Foods USA Inc, a division of McCain Foods Limited, the world’s largest manufacturer of frozen French fries and potato specialties. McCain maintains 11 manufacturing facilities in the USA, including its Burley, Idaho plant, where a $200 million processing plant expansion is currently underway, which is due for completion in the fall of this year, increasing employment at the facility by 180, taking the total number of employees to near 600.“We are proud to partner with innovative companies like NewCold as we expand our state-of-the-art manufacturing facility in Burley to meet our growing demand for McCain products,” said Dale McCarthy, Vice President, Integrated Supply Chain, North America. “McCain’s commitment to strong, longstanding partnerships with growers, companies and the communities in which we operate, is key to our success and will continue as we expand our business.”The cold storage facility currently being constructed uses leading-edge technology, including automated storage and retrieval systems (ASRS) to automatically move and store products in the ‘dark’ high-bay warehouse. Operators direct equipment using advanced software systems, while products are kept in optimal conditions with all cold storage areas cooled to sub-zero temperatures.  NewCold offers a highly consistent level of logistic service.  And above all, NewCold offers a more energy-efficient and better food safety alternative compared to conventional cold storage solutions.NewCold developed this style of storage automation in their European operations for faster and more efficient storage and shipping options.  This is NewCold’s second U.S. facility, with the first facility based in Tacoma, Washington, which opened in early 2018.

According to NewCold’s Vice Chairman, David Richardson, “NewCold’s further expansion into the important US market is a vital step for our organization. We are very proud to advance the quality of food storage in the US by offering an integrated warehousing solution to our customers. The privilege to partner with McCain, a world leader, is an honor. NewCold offers solutions to cover the cold chain from production to distribution. We plan, design, build, own, and operate the cold storage facilities with our own people and our own proprietary warehouse management system, CORAX.  NewCold believes in automation for sustainable cost and environmental benefits, but our ultimate focus is industry leading customer service.”

“Fisher is pleased to continue our partnership with NewCold in constructing the facility in Burley, Newcold’s second in North America,” says Dan Powers, President, and CEO of Fisher Construction Group. “Companies across America are very interested in the cold storage solution which Newcold offers customers. The unique construction techniques and the highly automated technologies make this, along with the Tacoma (WA) facility, the way of the future. Fisher Construction Group is pleased to work with both Newcold and their storage partners to design and build this leading-edge project in the heart of Idaho.”

About McCain

McCain Foods USA is a leading supplier of frozen potato and snack food products for the foodservice markets, retail grocery chains and private label brands. Everything from appetizers to sweet potato fries can be found in restaurants and supermarket freezers across the country. McCain Foods USA Inc., headquartered in Oakbrook Terrace, Illinois, employs 4,500 people and operates production facilities in California, Idaho, Maine, Nebraska, Washington and Wisconsin.

About NewCold

NewCold is an integrated service provider for cold chain logistics based in the Netherlands. NewCold operates a European network of large scale automated cold stores and refrigerated transport serving frozen food producers, employing 750 in France, Germany, United Kingdom and Poland. NewCold is further expanding its operations globally, building on decades of know how in developing and operating advanced cold chain logistics solutions.

About Fisher Construction Group

A construction services company based in the Pacific Northwest, Fisher Construction Group designs and builds commercial and industrial facilities throughout the continental US and Alaska. Offering turnkey building solutions to the cold storage and food processing industries, Fisher’s team of builders, architects, structural engineers and food processing experts are known for building highly efficient facilities that deliver on investment. The company has steadily grown over the last five years to become the company that it is today with annual revenues of nearly $300 million.


For more information or to coordinate an interview:

Jonas Swarttouw,

Country Manager US, NewCold

Mob: +1 312 813 5501

Email: [email protected]

Peter Wilson, UK Ambassador for the Netherlands, visits headoffices Breda

Last week the UK Ambassador for the Netherlands, Peter Wilson, visited our headoffices in Breda. This was a result of winning the DIT Investment Award 2017 by the UK NewCold organization, managed by Jon Miles. We were very honored with the visit.
From right to left: Peter Wilson, UK Ambassador for the Netherlands, Bram Hage, CEO and Founder of NewCold, Roger Vrencken, VP Strategy and Organization Newcold, Simon Banham, Deputy Country Director from UK Department for Industry and Trade and Jon Miles, Country Manager NewCold UK.

Interview with Justus Koster about his internship at NewCold

What are you majoring in and why?

I am majoring in international business because I want to pursue an international career upon graduation. Having the ability to spend three semesters abroad was the main reason I decided to enroll in this study program at Avans University of Applied Sciences. Developing a global mindset is crucial in today’s business world, and I feel this can best be developed by partaking in professional environments around the globe.

Where did you intern at and for how long?

I did a business development internship at NewCold in Tacoma WA, due south of Seattle, for 5 months. I absolutely enjoyed every moment of living in the greater Seattle area. The combination of urban living and nature in the State of Washington is amazing. Where else can you skiing, swimming or visit national parks all within a 1.5-hour drive from a major city?

What did you learn throughout your internship?

My main assignment was to organize the NewCold Tacoma Grand Opening with a team of NewCold and Trident Seafoods, which has been a great learning experience.

I improved upon many skills by interning at NewCold, including business communication, Excel, planning & organizing, and of course business development.

However, I feel that the most significant aspect of this internship is learning how to behave within a professional international organization, which allowed me to cultivate my global mindset. I will be able to apply all gained experience and skills throughout my future professional career.

How did you experience working for NewCold?  

NewCold has been very welcoming. It is therefore a pleasure to be a part of this innovative company. The NewCold Tacoma project is a true game changer for the frozen food industry in the USA, and I wish the Tacoma team the best of luck in their future endeavors.

I want to thank my company mentor, Jonas Swarttouw, for welcoming me with trust, and treating me as a member of the NewCold team since the day I started. This truly enabled me to make the most out of this internship.

Finally, I am grateful for the opportunities I have been afforded by NewCold in the USA, and I look forward to continuing business development support at NewCold headquarters over the summer!