Jonas Swarttouw Panelist in Select USA Investment Summit | 8 June, 2021

Jonas Swarttouw

Jonas Swarttouw

On 8 June Jonas Swarttouw, VP Customer & Business Development – North America, will be a panelist in the webinar ‘Supply Chain Resilience in America’ being part of the Select USA Investment Summit, organized from 7 – 11 June 2021.

This webinar will provide recommendations and utilize current day examples of supply chains adapting. The discussion will feature representatives of international companies that have successfully adapted their supply chains due to the ever-changing economic landscape.

Interested to participate? Please register via the website of SelectUSA.

Construction On Track of NewCold Piacenza

In response to continued demand from NewCold’s customers, we have started the construction of a new deepfreeze facility near Piacenza, situated in the north of Italy. The site expects to see the first pallets arriving in Q2 2022. “This is a prime example of one of our business rules”, Bram Hage says, “we follow our customers!”.

Our entrance in the Italian market has started with the acquisition of Pacaro in Borgorose, 75 km north east of Rome, now being a part of the NewCold Group. The Pacaro site has 25,000 Euro-pallet locations and the operation includes an automated cold store.

The Piacenza operation will be the first newly built site in Italy for NewCold. There are already advanced plans for a second site near Rome. The geographical shape of Italy makes it necessary to serve our customers from two locations.

The site in Piacenza is of a typical NewCold standard design and will store up to 73,200 Euro-pallets handled by 8 automatic stacker cranes. It is NewCold’s firm believe that automated cold storage is the only way forward to deal with the challenges of a modern supply chain. Next to the cold store, a solar energy park will be developed to supply up to 80% of our future energy needs. Our company believes that the efficient usage of natural resources together with healthy local community and employee relations are the key elements leading to outstanding financial results and business prosperity.

We are looking for talented professionals for this new coldstore? Read more on our Careers page.

NewCold and the Dutch Sliding Federation Collaboration 

NewCold is proud sponsor of the Dutch Sliding Federation. You might wonder which sliding disciplines are under this collaboration?

Below you’ll find a breakdown of all the sliding disciplines. Enjoy!


Skeleton is a winter sliding sport in which a person rides a small sled, known as a skeleton bobsled (or -sleigh), down a frozen track while lying face down and head-first . The sport and the sled may have been named from the bony appearance of the sled.

Kimberley Bos

Kimberley Bos


Bobsledding, also called bobsleighing, the sport of sliding down an ice-covered natural or artificial incline on a four-runner sled, called a bobsled, bobsleigh, or bob, that carries either two or four persons. 1 Pilot in both disciplines who drives the sled down the track. The other athletes in the sled are known as breakman/pusher who are responsible for the first acceleration during a slide.

The 4-men bobsleigh


As the name suggests, there is one athlete per bobsled, and it’s all on them to run, push, steer and brake their way down the winding ice track. This modern twist on a classic sport first appeared at the Winter Youth Olympics at Lillehammer 2016.

Karlien Sleper in the monobob


A luge is a small one- or two-person sled on which one sleds supine and feet-first. A luger steers by using the calf muscles to flex the sled’s runners or by exerting opposite shoulder pressure to the seat.

Daria Orbatov

Further explained

The difference between all the other named sports and luge is that they have different federations. Skeleton and Bobsleigh being part of the International Bobsleigh & Skeleton Federation(IBSF). Luge on the other hand is under the International Luge Federation (FIL). We will keep you informed about all the must know facts and stories of all the athletes and their developments.

A journey towards the 2022 Olympics in Beijing has officially started. One of which NewCold is now part of as well!


Stay tuned for more…….



6 March | Frozen Food Day

NewCold realizes its responsbility in the cold chain to supply – in the best way we can – frozen food from producer to consumer. Food safety is the most important motivator for us to do our job. All our innovations and automation take food safety to a higher level. In honor of the frozen food day, proclaimed by the US President Ronald Reagan in 1984, find below the original Proclamation of the president.

“The United States is blessed with an impressive array of agricultural products that make our food production and distribution system the envy of the world. One significant aspect of that system is the frozen food industry, which in March 1984 celebrates its fifty-fourth year of service to the people of America and the world.

Throughout history, one of the primary goals of human effort has been the production of food. The farm-to-city migration created a great demand for food supplies in dense population centers in which such supplies could not be grown. The frozen food industry has made great strides in recent decades to respond to consumer needs.

The international frozen food industry started in the United States. Frozen vegetables, fruit, meat, and fish were first packaged and offered to consumers in 1930, contributing greatly to the convenience of life and freeing consumers permanently from the cycle of limited seasonal availability of many foods.

NewCold Automation

Between 1935 and 1940, frozen foods became available to the public on a large scale. During World War II, ration point values posted in stores and carried in newspapers focused public attention on frozen food. Frozen food became a part of the space age when Apollo XII astronauts took frozen meals on board. Seventy-two frozen food items were stored on the Skylab for a five hundred-day supply of meals for the crew.

The American frozen food industry, in close cooperation with producers, has continued research and development for the purpose of seeking better ways to bring the nutrition, quality, and taste of American agricultural products to consumers.

In recognition of the significant contribution which the frozen food industry has made to the nutritional well-being of the American people, the Congress, by Senate Joint Resolution 193, has designated March 6, 1984, as “Frozen Food Day” and authorized and requested the President to issue a proclamation upon this occasion.

Now, Therefore, I, Ronald Reagan, President of the United States of America, do hereby proclaim March 6, 1984, as Frozen Food Day, and I call upon the American people to observe such day with appropriate ceremonies and activities.

In Witness Whereof, I have hereunto set my hand this sixth day of March, in the year of our Lord nineteen hundred and eighty-four, and of the Independence of the United States of America the two hundred and eighth.”

Ronald Reagan

NewCold Frozen Food

NewCold Grows Global Cold Chain Network in Sweden

NewCold takes over operation of warehouse to upgrade facility with state-of-the-art automation and software

Pioneering Netherlands-based cold chain logistics company, NewCold, has added a cold store operation in Bjuv, near Helsingborg, Sweden to its growing international network.

The 76,000 pallets, 38 meter high facility currently has Findus as its cornerstone customer.  Findus is owned by Nomad Foods (NYSE: NOMD), one of Europe’s leading frozen food companies.  The company’s brand portfolio also includes Birds Eye, Iglo, Aunt Bessie’s and Goodfella’s.

NewCold acquired the operating business at the facility from the Kloosterboer group, including all employee arrangements and third-party contracts, and entered a long-term lease on the property from the owner of the cold store, Centur AB.

Stephane Pluenet, Executive Director Automation Kloosterboer, said that the company decided to focus on the development and management of its own assets in Western Europe. The Nordics are not a key development market in the overall company strategy which led to the logical step to sell Kloosterboer Sweden to NewCold.

Erik Selin, CEO and Founder of Balder, which together with PEAB owns the site through the joint venture Centur AB, said: “We have been pleased to facilitate this upgrade of the cold store. It is always our objective to provide facilities that maximize the benefit of our tenants, and our role in chairing this project and opening up for an operator with state-of-the-art logistical handling systems.”

Bram Hage, Founder Executive Officer NewCold

Bram Hage, Founder Executive Officer NewCold

Bram Hage, Founder and CEO of NewCold said: “We work with Nomad Foods in the United Kingdom and Germany, so this arrangement sees us expanding our relationship with Nomad Foods into Sweden, as well as other valued customers.”

“The facility in Bjuv is our first in this region. Our goal is to modernise the multi-customer facility, grow the customer base, fill the cold store to its capacity and provide the highest quality service levels and efficiencies,” he said.

NewCold’s global growth pipeline includes the delivery of at least six new capital projects, as it continues to develop multiple large-scale automated facilities across Europe, Australia and North America. This momentum confirms a very positive future for its customers and an innovation boost for the industry.





Bjuv, Helsingborg, on the map

NewCold Sponsors BFFF Frozen Food Report 2021

The British Frozen Food Federation (BFFF) recently published  the Frozen Food Report 2021.

In the 10 years since they produced the first report the frozen food market has experienced impressive growth, improved quality perception and faced some of its greatest challenges. An internesting read for understanding the UK frozen food market.

And our suggestion, read the interview with Jon Miles, NewCold’s UK Country Manager, on pages 36-37.


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NewCold Welcomes Pacaro Italy to the NewCold Group

NewCold continues to transform the cold store industry with significant strategic investment

NewCold has signed an agreement to acquire Pacaro Srl and Pacaro Logistica Srl. This is the first strategic acquisition for our company in Italy. The Pacaro facilities in the center of Italy, near Rome, complement NewCold’s facilities to be built near Milan in the north to strengthen its Italian footprint.

Bram Hage, Founder and Chief Executive Officer of NewCold said: “Pacaro has an impressive reputation and offered a very attractive investment opportunity. The acquisition is consistent with our growth strategy in the region. Together, both companies bring deep experience and capability to the industry. This opportunity will enhance our ability to serve current and new customers while strengthening our global network.”

Roberto Alessio, Founder and Chief Executive Officer of Pacaro said: “I am delighted that our company joins the NewCold family to share its global advanced logistic network with our Italian customers. Since 1984 Pacaro has been the Italian leader of temperature-controlled logistics with highly innovative storage systems. We have a very proud history and today we are pleased to entrust our legacy to NewCold, knowing that this acquisition will provide enhanced opportunities for our customers and employees.”

Following closing of this transaction, the combined NewCold network will feature over 815,000 pallet places of temperature-controlled capacity across nine facilities in six countries, with a global footprint that spans North America, Europe and Australia.

About Pacaro

Pacaro is a professionally managed, multi-generational family owned company established in 1984. The company is very experienced in the management of cold chain processes with a legacy of reliability and long-standing, excellent relationships with customers.

The modern Pacaro cold store east of Rome is located on an area of ​​200,000 m2. The new development site, located south east of Rome, is located in the heart of the central Italian logistics hub, with more than 25,000 pallet places of frozen and fresh stock capacity.



Luca Quaresima of NewCold Awarded 2020 Global NextGen Award

We are happy to share today’s press release of the GCCA:

Today, Luca Quaresima, of NewCold Advanced Cold Logistics, was awarded the 2020 Global NextGen Award from the Global Cold Chain Alliance (GCCA). In the five years of the award’s history, Luca is the first recipient from Europe to be awarded this top honor. The Global NextGen Award recognizes outstanding young professionals in the world’s cold chain industry.

Luca Quaresima

“The Global NextGen Award celebrates the accomplishments of our industry’s rising stars and Luca is a great example of that,” said Brian Beazer, General Manager and CEO of WCS Logistics and the Chairman of the World Food Logistics Organization. “2020 showed us the need for individuals who lead, now more than ever. All of our nominees were in good company and have proven themselves to be great young leaders.”

Among other eligibility requirements for the award, finalists demonstrate excellence in their work; the potential to excel further in many facets within the industry; and insight into their organizations’ strategic values, direction, policies and ways of working.

Candidates for the 2020 GCCA Global NextGen Award were nominated by national refrigerated warehousing organizations to compete virtually for the global award. In addition to Quaresima, finalists included:
• Demi Hiriaki, from Iceland Cold Storage in Australia and winner of the 2019 Frank Vale Award
• Zeshan Hassan, from Congebec, Inc. in Canada, and winner of the 2020 Don Schlimme Future Leader Award
As part of the selection process, each nominee was interviewed and judged by a panel of industry leaders from around the world. Candidates were evaluated on their knowledge level of the industry, track record of excellence, communication skills and leadership skills. In addition, each candidate delivered a ten-minute presentation to the panel of judges virtually.

If you, or a representative from your company, would like to compete for the 2021 award, please visit GCCA’s website for more information.

Automatic Truck (Un)Loading to play key role at new Corby facility

NewCold is installing an Automated Truck (Un)Loading  (ATU/ATL) system for double-deck trailers at its Corby site scheduled to open in autumn.

The system was originally designed in 2017 for its first Wakefield deepfreeze storage facility. The ATU/ATL bridges the gap between the deep-frozen production or storage environment and NewCold’s 44-pallet double-deck trailers.

Accordingly, as soon as the product leaves the production line at minus 22 degrees, it is automatically loaded through a sliding door at the back of the 60-pallet-capacity pod, which itself is pre-cooled to the same temperature. From here the pallets are automatically transferred into the double-deck trailer, docked to the front of the pod.

NewCold POD



Meanwhile, three electric-powered refrigeration systems hold the temperature at a constant minus 25 degrees.

With loading completed in five minutes, every deep-frozen package or pallet remains at a constant set temperature of minus 22 to minus 25 degrees. At no time during its journey from the production line to completed loading in the trailer does any pallet need to be exposed to an ambient environment or touched by an operative.

The same process is reversed when the load reaches the NewCold warehouse where automatic unloading capability unloads the trailer, again in approximately five minutes, directly into a frozen storage facility.

NewCold Principal Sponsor of the Dutch 2022 Winter Olympic Bobsleigh & Skeleton Team

NewCold Signs Agreement as Principal Sponsor of the Dutch 2022 Winter Olympic Bobsleigh & Skeleton Team

 New partnership significantly boosts support and confidence helping athletes give it their best

Pioneering Netherlands-based cold chain logistics company, NewCold, is pleased to announce it has signed an agreement with the Bob en Sleebond Nederland (BSBN) to sponsor the Dutch bobsleigh and skeleton team as it prepares for the 2022 Winter Olympics to be hosted in Beijing, China. The agreement also includes an option to extend the sponsorship for the following four years in the run-up to the 2026 Winter Olympics in Milan, Italy.

On the left Piet Meijs, VP Business Development NewCold, and Wim Noorman, President of the BSBN | Picture: BSBN

Bram Hage, Founder and Executive Officer of NewCold said: “This partnership supports a new era of collaboration for NewCold and a national sport that we are all extremely proud of.  The bobsleigh and skeleton team has a big dream. We have always supported talent in the pursuit of excellence, the possibility of opportunity, and the spirit of competition and pushing new boundaries. We also feel most at home in a cold environment.”

“We’re honoured to be working with the BSBN and we look forward to this being the start of a long and successful relationship and we can’t help but be excited for what the future holds.”

Wim Noorman, Chairman of the Bob en Sleebond Nederland said: “NewCold offers us the opportunity to further professionalize our sport. It gives the union more financial scope and therefore we can invest more in training and talent development.  In addition, Team KPN has extended the agreement with our athletes. Sybren Jansma, who participated in the 2006 and 2010 Winter Olympics, will join the board with a focus on talent development.

Two-men Bobsleigh Team Ivo de Bruin and Janko Franjic | Picture: ISBF

Ivo de Bruin, helmsman of the Dutch bobsleigh team, is delighted with the NewCold collaboration: “This is wonderful in the run-up to the Games. It offers us, among other things, the opportunity to go to China for a month at the start of the new season, to descend on the Olympic track in training sessions and a World Cup. In addition, we can bring our own sleds. This comes with a hefty price tag, but we can now handle that thanks to NewCold. Moreover, we will be able to train much more in Germany, Canada or Latvia next summer. As a team we can now realize a few hundred extra “nudges”, which is important for streamlining and efficiency. ”

NewCold will use its voice as a sponsor to applaud the journey these athletes take on the road to their Olympic dreams and the many dedicated people who have supported them along the way.

Skeleton Kimberley Bos | Picture: ISBF