Sponsorships
Dutch Sliding Federation (Bob en Slee Bond Nederland, BSBN)
Since 2021, NewCold has been the main sponsor of the Dutch Sliding Federation (BSBN), the governing body for bobsleigh and skeleton in the Netherlands. Under the slogan Own the Ice, we are proud to support the athletes on their road toward the 2026 Winter Olympics.
As at NewCold, ice isn’t just a surface, it’s our domain. Every day, we operate at subzero temperatures to protect the world’s most trusted frozen food brands with precision, reliability, and innovation. In much the same way, the athletes of BSBN dedicate themselves to mastering the ice — harnessing speed, control, and teamwork to achieve peak performance.
Own the Ice was chosen as our shared slogan on the road toward the 2026 Winter Olympics. It perfectly captures the spirit of both worlds:
Our partnership with BSBN is more than sponsorship – it’s a shared journey toward excellence. Together, we Own the Ice!
‘’The core values of NewCold, innovation, trust, agility, and automation, are in line with the principles of top athletes, from skeleton to bobsleigh. The Dutch Bobsleigh and Skeleton Federation also wants to continuously innovate with their equipment. Confidence in their own abilities plays a major role for them in every descent, both for the individual athlete and for a bobsleigh team. Although this is a non-mechanical sport and automation may not be immediately visible, we believe it is part of the whole process. Constantly perfecting the start and descent is also an automation process.’’
Piet Meijs
‘’NewCold offers the federation the opportunity to professionalize further. It gives the federation more financial resources, which means we can invest more in talent development’’.
